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The country’s favourite brioche brand, Brioche Pasquier has introduced a new strawberry variant to its ever-popular PITCH product and it’s in store just in time for the back-to-school rush. 

The new PITCH Strawberry contains a delicious gooey strawberry jam type filling encased in the much loved soft brioche roll and comes individually wrapped in packs of 6, perfect for a lunchbox treat every day of the week (with 1 spare for Dad).

Retail Sales Manager Andy Smith is confident that this new flavour of the popular treat is going to be loved by some of the brand’s most important customers.

“Children absolutely love our PITCH products and enjoy them in a lunchbox, as a snack at home or on the go after school activities. We are sure that our new PITCH strawberry is going to bring delight to school lunchboxes everywhere. Our new product is also approved by The Family Panel and carries the logo on pack that parents will recognise.  We are delighted with the score of 22 out of 25, and that 94% of respondents liked our no artificial ingredients recipe, as this was an important attribute for us during product development.”

Remaining true to its clean label principles, the new strawberry flavour is free of preservatives, artificial colours and hydrogenated fats, plus is baked from natural products like fresh butter and eggs.

The new PITCH strawberry is listed in 200 Tesco stores from 4th September, so look out for the in-store promotional display. Individually wrapped in packs of 6 the RRP is £1.75 x 6

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