This Halloween, Walkers is set to thrill shoppers across the country with the launch of limited-edition Halloween-themed packaging. Available across select packs of its popular Snacks ranges, including Wotsits Crunchy, Wotsits Giants and Monster Munch*, the new packaging will position Walkers Snacks as the go-to snack of the spooky season, tapping into the growing trend of Halloween snacks for adults.
Halloween is a popular time for adults to enjoy social occasions like parties and movie nights. What’s more, last year extruded snacks saw a sales uplift of +7% during the Halloween period vs the 2023 average[1]. The themed packaging will help retailers make the most of the sales opportunity the season creates and help to get shoppers in the Halloween spirit.
The offerings will also be available in a variety of formats so that retailers can cater to a range of shopper missions, from sharing bags for movie nights to options for those looking for price-marked packs. With the Walkers Snacks Halloween range, retailers can make their stores a go-to-destination for Halloween celebrations.
Wayne Newton, Senior Marketing Director of Walkers Snacks at PepsiCo comments, “Halloween is a time to have fun and get people together, and our new limited-edition Halloween packs help shoppers get into the spooky spirit. For retailers, the limited-edition packaging is perfect for making a real impact in store. The eye-catching designs and ‘Scarily Giant’ theme will grab shoppers’ attention and help to create an experience that gets both shoppers and retailers into the Halloween spirit.”
To support the new limited-edition packaging design, Walkers has also brought its ‘Scarily Giant’ campaign back for a second year. The campaign will feature an ad which will be seen across digital, showing adults fearing giant snacks, alongside wider PR activity.
The Walkers Snacks Halloween range is available across the grocery, impulse and wholesale channels till 1st November.
[1] Kantar Worldpanel Purchase Data 8 we 26 Nov 2023 vs an average 8 weeks in 2023. Spend
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