United by music, drizzled with deliciousness Baileys partners with the Eurovision Song Contest for the ultimate feast for the senses

If you thought the Eurovision Song Contest couldn’t possibly get any more EXTRA, then you’re in for a treat! Baileys, the adult treat brand, is unveiling a three-year partnership with the Eurovision Song Contest, drizzling a little deliciousness all over the world’s most joyful, global celebration of inclusive and diverse cultures and communities. A truly delicious combo, this partnership has all the ingredients for the ultimate celebration, with togetherness, playful indulgence, pride, unfiltered joy and of course, treats!

As Official Partner to the event taking place this year in the UK on May 9^th to 13^th, Baileys will bring playful, delicious moments to the event both on site at Liverpool Arena and to Eurovision Song Contest parties across the globe as millions are ‘United By Music’ for this unique event.

Jennifer English, Global Brand Director for Baileys commented: “At Baileys, we are huge fans of the Eurovision Song Contest. It is the world’s most joyful global celebration of inclusive and diverse cultures and communities. As the world’s most loved spirits brand, we are thrilled to announce Baileys’ partnership with the Eurovision Song Contest. We believe that treats are for everyone, no matter your sexuality, ethnicity, ability or gender. Baileys and Eurovision together make the perfect recipe for utterly indulgent fun and we can’t wait to drizzle some delicious, playful indulgence over this year’s Eurovision Song Contest.”

Martin Österdahl, Executive Supervisor for the Eurovision Song Contest commented: “The Eurovision Song Contest is the world’s biggest live music event, loved by millions across the globe. It’s exciting, therefore, to partner with the world’s most loved spirits brand, Baileys. This year’s Contest is set to be both special and spectacular. We look forward to welcome Baileys to the celebrations and invite everyone to join in and be United by Music in May”.

All of the ingredients are lined up for a delectable celebration, so check out Baileys.com for Baileys treat inspiration and recipes to suit every type of Eurovision Song Contest get together this May.