Make way for Ultimalt – the ultimate malt drink. Made with the finest ingredients sourced from the UK and brewed in an award winning brewery, this premium, non alcoholic malt drink has been produced to standards so high that it is in a league of its own.

Ultimalt has been described as a perfect combination of sweet satisfaction and rich creaminess, providing a delicious malty flavour. Enriched with B vitamins and no added preservatives, Ultimalt is set to become a well-known soft drink in all African and Caribbean households in the UK. Ultimalt has been made by malt lovers for malt lovers with years of experience in the malt industry. This experience has resulted in careful consideration going into every aspect of the development of Ultimalt, even down to the bespoke bottle.

A large-scale marketing campaign is being rolled out in 2011 to increase brand awareness within the African Caribbean community, including a text and win consumer competition – the first of its kind in the malt category. This ‘mega giveaway’ offers each consumer who purchases a bottle of Ultimalt a chance to win £100, with a total of £100,000 to be given away via a unique code under each promotional Ultimalt bottle cap.

Ultimalt is also sponsoring high profile African Caribbean television programmes, along with sell out music and comedy events in London and around the UK. A direct marketing campaign will also be activated over the launch period.

The trade will be incentivised by Ultimalt’s attractive profit margin, as well as key point of sale material and a dedicated sales team and customer service helpline. Ultimalt is uniquely available in a fantastic 12x330ml bottle ‘mega pack’ – a first for malt drinks in the UK.

Ultimalt will be exclusively distributed in the UK by leading African and Caribbean distributor Kato Enterprises Ltd.

Mr Kayode Toyinbo, Director of Kato Enterprises, says: “Ultimalt is a malt drink like no other malt drink, to be loved by everyone who, quite simply, loves a malt drink.

Produced with the most naturally available ingredients, and brewed and bottled here in the UK, every aspect of Ultimalt is created with perfection in mind. The highest quality brewing processes, the beautifully engineered bespoke bottle, the elegant packaging, and last but certainly not least, a full malt flavour fortified with B vitamins for nourishing goodness.”

Ultimalt brand and the Ultimalt website are registered trademarks. Unit RRP is £0.79. 12 x 330ml RRP £9.45.

Kato Enterprises

Tel: 020 8688 0287

sales@katoenterprises.co.uk

Ultimalt customer services

Tel: 00800 4983 7697

www.ultimalt.com

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