7 out of every 10 shoppers switched to Kanzi® apples as part of a powerful integrated marketing campaign that recently saw the international apple brand tour UK supermarkets and shopping centres with its Big Switch.
Around 3,600 shoppers sampled Kanzi® apples during the exciting experiential campaign which took place at Tesco and Sainsbury’s stores in and around London. 70% of people who sampled Kanzi® went on to press the Big Switch, highlighting that UK consumers love the refreshing bite and uniquely balanced sweet-tart flavour of Kanzi®.
Alongside the experiential activity, Kanzi® also invested heavily in digital media, PR, influencer marketing and a fantastic social media competition to win a trip to the Big Apple.
Dietmar Bahler, Variety Manager Kanzi® Worldwide says: “Through this exciting campaign we set out to introduce thousands of new consumers to the power of great taste. We are absolutely delighted that the overwhelming majority of shoppers who sampled our apples pressed the Big Switch and told us they prefer the well-balanced sweet and sour flavour of Kanzi® to their usual apple variety. These results and the increased awareness we have generated send a very clear message to any retailers that aren’t already listing Kanzi® to stock up and get a big bite of sales.”