90% of UK POS customers said the weather affected their summer sales, according to a recent poll carried out by the leading manufacturer of point of sale solutions. Ensuring its customers keep up the heat, UK POS’ Sales & Marketing Director, Debra Jamieson, gives her top tips on what to consider when investing in point of sale solutions to ensure a hot and steamy summer is on the cards every year, and the effects are felt all year round.
1) Understand which promotions will suit your customers
Understanding your clientele is fundamental to the success of your business and is something to bear in mind when promoting special offers through POS. Do a lot of your sales come from special offers? If so, you should use cost-effective POS solutions including PVC poster holders or PVC ticket holders so your offers can be updated regularly. If, on the other hand, you are always promoting one particular product or service you would be advised to use higher quality materials such as oval based poster holders or wooden based poster holders – these are an excellent option.
2) Carefully consider your store’s layout when positioning POS
Essentially POS positioning is just as important as the special offer it promotes, so make the most out of available space, both inside and out. Is there enough room for a pavement sign which is visible to customers approaching the store? Once inside, is there a particularly favoured route customers take to get to the till? If so, maximise the use of that section to promote any special offers and deals with poster holders at the entrance, to merchandising strips, show cards and shelf talkers down the dedicated aisle and branded impulse bins at the tills. This fluidity will pass on the necessary visual cues that turn browsers into buyers.
3) Make the most of window displays
Window merchandising is an extremely important part of the customers’ shopping experience, showcasing different special offers and new in-stock seasonal products. Ensuring your window really stands out and special offers and promotions are clearly on show will certainly make a difference. The obvious form of POS ideal for such displays is a cable poster display. But displaying your products effectively is just as important, which is where display bridges and support stands come into play.
4) Think outside the box with in-store promotions
Take advantage of seasonal periods and think of alternative ways to promote the relevant products, such as offer cards in counter top leaflet dispensers, which can be displayed on the counter or wall mounted, recommending specific products. Consumers will be grateful for this advice and are more likely to buy multiple products, if recommended by experts and positioned in attractive, good quality POS.
5) Update your POS materials when they start to look tired
Nothing is more off-putting than seeing a poster put up by sticky tape or an old worn and torn ‘A’ Board sitting outside the front of a store looking unloved. POS should look clean, streamlined and most importantly professionally consistent to draw customers in. This can easily be achieved by investing in new POS materials and print. First impressions are often the ‘deal breaker’ so make the most of your store’s appearance to maintain customer retention and keep your customers happy.
For more information on UK POS please visit www.ukpos.com or speak to a member of the experienced customer services team on 0161 431 4400.