WBC, the UK’s one-stop trade supplier of gift packaging and retail display to the food and drinks markets, is pleased to announce the acquisition of premium jute bag specialist Canby Ltd.

Founded in 2002, Canby was the UK’s first dedicated trade supplier of environmentally friendly natural bags. Specialising in the production and personalisation of cotton, jute and juco ‘bags for life’, Canby was built on the founding principles of replacing plastic bags with reusable, biodegradable alternatives. Since its inception, Canby has become the first choice for many of the UK’s retail, education, exhibition, charitable and public sector markets.

WBC has worked closely with Canby on various projects in the past. The values they share in understanding the needs of the individual, however big, however small, and then delivering sensibly priced solutions that don’t compromise on quality, has been instrumental in bringing the two together. WBC will lead the company and expand on those principles by offering retailers greater choice and options within the framework of its current branding services.

Marketing Director James Hayward stated: “The sale of jute continues to go from the strength to strength with many independent retailers using bags for a life as a way to increase impulse sales at the till, while at the same time advertising and increasing brand awareness.”

With the Scottish governments recent proposals to impose a minimum 5p tax levy on plastic bags, and the increasing backlash from consumers and retailers alike toward the use of plastic, the sales of natural fibre bags looks set to continue in popularity.

WBC

Freephone: 08000 85 85 95

www.wbc.co.uk

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