Tyrrells Truffle & Sea Salt recipe also redeveloped
KP Snacks has announced that its premium hand-cooked crisp brand Tyrrells is launching a new flavour, Black Garlic & Sour Cream, in a 135g Sharing bag.
Designed to capitalise on both the growing popularity of dairy flavours in CSN and the increased appetite for flavour innovation, the indulgent new product delivers a delicious snacking experience which combines tasty, flavourful garlic with cooling sour cream.
Offering a unique and exciting flavour perfectly positioned to tempt new customers to the brand, Tyrrells Black Garlic and Sour Cream is launching exclusively in Waitrose from September.
The Premium snacking segment is strong and growing +7.4%[1]. As recessionary conditions continue, consumers turn to premium snack options as a tasty, affordable treat to make in-home occasions feel more special.
Tyrrells is also rolling out a new recipe for its popular Truffle & Sea Salt crisps, dialling up the umami and truffle flavours, which are enhanced by a sprinkling of sea salt, to make them even more ‘Tyrrellbly Tyrrellbly tasty’. The redeveloped product is rolling into Waitrose this month and into Sainsbury’s in October.
Rebecca Wilmott, Assistant Brand Manager Tyrrells, said: “We are delighted to be introducing a new indulgent flavour to the Tyrrells portfolio with the launch of Black Garlic and Sour Cream. Tyrrells Black Garlic & Sour Cream as well as the refreshed recipe for Tyrrells Truffle & Sea Salt offer a perfect evening treat for our customers to relax and unwind with.”
Tyrrells Black Garlic & Sour Cream and Truffle & Sea Salt crisps are available in 135g Sharing bags with an RRP of £2.75. Both products feature a special gold band design, highlighting the extra indulgence they deliver to snacking occasions.
Worth £65.2m and growing in value +15.7% YOY[2], Tyrrells is a quintessentially British brand with taste and quality at the heart of its offering. With a 14.1% share of Premium CSN[3], Tyrrells has an impressive 91 Great Taste Awards to the brand’s name.
[1] Nielsen IQ, Total Coverage, Total Value, MAT 15.07.23
[2] Nielsen IQ, Total Coverage, Total Value, MAT 15.07.23
[3] Nielsen IQ, Total Coverage, Total Value, MAT 15.07.23
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