Offering greater choice for vegetarian consumers and meeting the growing demand for veggie sweets, HARIBO has unveiled two playful treats, HARIBO Sour Sparks and HARIBO Starbeams.

Crashing onto the shelves with a ‘lightning bolt’ of excitement is HARIBO Sour Sparks, which offers a unique, chewy eating experience with a tasty, sour centre.

Big enough to bite into twice, the lightning bolt-shaped pieces come in three great tasting colour and flavour combinations: cola and lemon, apple and cherry and raspberry and pineapple.

Each bite gives a longer-lasting bolt of sourness from inside the jelly to deliver a sour experience that is completely new to the range.

Claire James, Trade Marketing Manager for HARIBO said: “HARIBO Sour Sparks is an exciting addition. There is a huge appetite for sour treats; combine this with the demand for vegetarian lines and it’s clear that this presents a strong sales opportunity for retailers.”

“HARIBO Starbeams couldn’t be more different,” adds Claire. “Appealing to consumers that enjoy a softer eating experience and a comforting treat, HARIBO Starbeams is the very first foam sweet to join our vegetarian range.”

Offering a mix of soft jelly and foam sweets, this treat has three fruit flavours: cherry, apple and lemon with added fruit juice. Each flavour is available in a colourful shape that represents positivity.

Claire concludes: “Both Sour Sparks and Starbeams deliver the fun, quality and taste that consumers know and love from HARIBO using ingredients that are suitable for vegetarians.

“Through these playful pieces, tasty combinations, sour moments and softer eating experiences there really is something for everyone.

“With two bright and vibrant packs to add to shelves, each with its own unique selling point, we know that these products will cause a stir. Each features an on-pack flash to reinforce that these treats are suitable for vegetarians, making it even easier for consumers to make a choice about the products they would prefer.”

HARIBO Starbeams and HARIBO Sour Sparks are heading into stores now. Both products are available in non priced marked and priced marked packs (£1 RSP PMP 160g).

For further information about HARIBO, please contact the sales team on 01977 600266 or visit:

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