Mondelēz International has announced the arrival of two new additions to the popular Cadbury Biscuits range, Cadbury Sandwich Snack and Cadbury Cookie Bites. Available from February, Cadbury Sandwich Snack will offer consumers a more indulgent chocolate biscuit snack, perfect for the evening treat occasion. Excitingly, Cadbury Cookie Bites are available now in an easy-to-share bag format. With mini chocolate chip cookies dipped in delicious Cadbury chocolate, the new launch is perfect for big night in and sharing opportunities.
The new Cadbury Sandwich Snack contains 63% delicious Cadbury chocolate sandwiched between crunchy biscuit, resulting in an indulgent sweet treat. The product is already established in the Irish market, where it is the number one selling biscuit SKU and still growing at 16%[i]. This proven success is set to be hit with UK shoppers this year too.
Cadbury Cookie Bites scored a strong 73% purchase intent in consumer testing, with taste and texture both performing well. This crunchy bite-sized snack is ideal for couples or families enjoying evening snacks at home.
Anna Petsi, Brand Manager for Cadbury Biscuits at Mondelēz International says: “With consumers continuing to spend more time at home, these two new launches from Cadbury Biscuits are perfectly placed to help retailers tap into the big night in occasion. We know shoppers will love these indulgent new treats to share with those in their households as they unwind at home.”
Cadbury Sandwich Snack will be supported by a marketing campaign across out of home advertising, social & digital media later this year, and in-store support for retailers.
Retailers can find further confectionery and biscuits advice at www.deliciousdisplay.co.uk.
[i] ROI Nielsen, Total Coverage, MAT WE 09.08.2020