- NEW Twix Hazelnut Flavour taps into the UK’s growing love of hazelnut flavours, with 69% saying the flavour appeals to them [1]
- Combines the iconic TWIX two-bar format with a rich, nutty hazelnut twist for the ultimate flavour experience
- Available now in all major UK supermarkets and convenience stores, with RRPs starting from £0.95
TWIX believes you shouldn’t have to choose between two great things. That’s why the brand is bringing together the unmistakable TWIX experience and the rich taste of hazelnut with the launch of new Twix Hazelnut Flavour.
The latest addition combines TWIX’s signature crunchy biscuit, smooth caramel, and milk chocolate with a delicious hazelnut flavour, offering Brits a new twist on a fan favourite.
Bringing TWIX’s “Two is More Than One” spirit to life, Twix Hazelnut Flavour celebrates the brand’s iconic two-bar format by delivering double the hazelnut enjoyment in every pack.
Now available across all major supermarkets and convenience stores nationwide, Twix Hazelnut Flavour comes in a range of formats to suit every occasion:
- Single (46g) – RPR £1.20
- Single PMP (46g) – RPR £0.95
- Kingsize (75g) – RPR £1.45
- 4 Pack (160g) – RPR £2.60
- 9 Pack (180g) – RPR £2.75
Laura O’Neill, TWIX Senior Brand Manager at Mars Wrigley, said:
“The TWIX Hazelnut Flavour launch is about giving people more of what they already enjoy, not just in flavour but in experience. By bringing the hazelnut flavour into TWIX, we’re combining a well-loved classic with a taste consumers already love to create something even more satisfying.”
Perfect for sharing or savouring solo, TWIX Hazelnut Flavour offers retailers a strong new addition to the confectionery aisle, while giving consumers a fresh way to enjoy a well-loved classic.
Twix Hazelnut Flavour is available in stores nationwide now.
Source: [1]: Mintel GNPD 2019, Europe
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