Now available from Tesco, ICB’s newest launch comes at the perfect time as consumers turn to summer tipples
TW Kempton, part of the ICB (Intercontinental Brands) brand portfolio, has today announced the latest flavour addition to join its exciting collection of botanical gin liqueurs. The Pineapple Sherbet variant comes in time for the summer months, as consumers crave exotic flavours to enjoy in the warmer weather.
Joining its already popular range of botanical gin liqueurs, TW Kempton’s latest addition, Pineapple Sherbet, provides a mix of adventure and nostalgia that many have desired during lockdown. The exciting new flavour combination sees the continued roll out of the range’s brand refresh, following the launch of Strawberries & Cream earlier this year, and is available online and in-store exclusively from Tesco at £9.99 per 50cl bottle at 20% ABV.
Like TW Kempton’s full range of botanical gins, this flavour is the perfect pair for a refreshing tonic water or lemonade long drink, or as the centrepiece of a summertime cocktail.
The launch comes at the perfect time to meet increased demand within the flavoured gin market*, with consumer trends towards internationally inspired tropical flavours in particular having accelerated after over a year confined within their homes. On top of that, TW Kempton’s latest launch offers a sense of nostalgia, bringing an additional zingy sweetness inspired by sherbet sweets.
TW Kempton’s Pineapple Sherbet variant is the second flavour to launch with the brand’s new look and label this year. The refreshed, modern branding will see the full TW Kempton gin liqueur range, including the best-selling Rhubarb & Ginger and Parma Violet flavours, also take on the colourful new look very soon, with bottles hitting the shelves in Tesco stores throughout June.
To find out more about TW Kempton, please visit icbrands.co.uk and follow @twkempton.