Now available from Tesco, ICB’s latest launch arrives ready for the upcoming festive period
TW Kempton, part of the ICB (Intercontinental Brands) brand portfolio, has announced a new addition to their fantastic collection of flavoured botanical gin liqueurs. The Chocolate Orange edition arrives ready for the festive season as consumers look towards Christmas parties and gifting occasions.
Joining the popular gin liqueur range, TW Kempton’s newest addition, Chocolate Orange, plays into the resurgence in demand for classic and nostalgic Christmas flavours. The new limited edition is the third to launch with the range’s brand refresh, following Strawberries & Cream and Pineapple Sherbet earlier this year, and is available online and in-store exclusively from Tesco at £9.99 per 50cl bottle at 20% ABV.
This launch follows the continued growth in recent years for unique and experimental flavour profiles within the flavoured gin liqueur market*. Chocolate Orange also comes in line with recent consumer trends towards flavours that offer a sense of comfort and nostalgia**, as the flavour pairing is synonymously associated with the Christmas period.
Clare Gibson, Marketing Director at TW Kempton commented: “We are delighted to be launching the new, limited edition Chocolate Orange flavour for TW Kempton, especially as we start to look forward to the festive season with loved ones!
“It offers customers who missed out on gatherings with family and friends last year another reason to get together, to celebrate over new food and drink. Our new liqueur provides them with an exciting and popular flavour to try this festive season – it’s sure to be a crowd pleaser.”
To find out more about TW Kempton and its range of flavoured gin liqueurs, please visit icbrands.co.uk and follow @twkempton on social media.