Now available from Tesco, ICB’s newest launch introduces a vibrant new look for TW Kempton
TW Kempton, part of the ICB (Intercontinental Brands) brand portfolio, has announced a new flavour addition and brand refresh to its roster of botanical gin liqueurs. The Strawberries and Cream flavour arrives in time for Spring gifting occasions.
Adding to its already popular range of botanical gin liqueurs, TW Kempton’s latest addition, Strawberries and Cream, adds a fun new flavour twist as we head into the Spring and Summer seasons. The limited-edition flavour created especially for Tesco nods to quintessentially British flavours and seasonal celebrations.
Strawberries and Cream is perfectly paired with tonic water for a delicious long drink or mixed with lemonade for refreshing summer sipping. Alongside the launch, TW Kempton’s new flavour brings along a fresh look to align with the flavour’s fresh and fruity appeal. The new, vibrant branding will also be rolled out across other variants, Rhubarb & Ginger, Parma Violet and Watermelon & Lime, this Spring. All flavours are available to purchase online and in-store from Tesco at £9.99 per 50cl bottle.
The new launch follows the continued growth in popularity of the flavoured gin liqueur market, aligning with the increasing demand for unique and experimental flavour profiles, which is catching the attention of consumers. Within the category, many consumers are opting for gin liqueurs as a gateway, catering to the consumers looking for a “bridge” into full strength gin. TW Kempton’s extension opens up another part of this emerging customer base – at 20% ABV, consumers can enjoy the flavours of gin but at a lower ABV and with a sweeter flavour profile.
Clare Gibson, Marketing Director at TW Kempton commented: “We are delighted to be launching a new, limited-edition Strawberries and Cream flavour for TW Kempton, particularly as we all look forward to the easy-going nature of Spring. The brand refresh invigorates TW Kempton’s look and feel, whilst maintaining the striking vibrancy which is so intrinsic to the brand’s identity.”
“With a lower ABV of 20%, the existing range and its flavoursome extension meet the demand among consumers looking to try something new and exciting, which has a sweeter profile and is more easy drinking than a full-strength gin.”
TW Kempton is £9.99 per 50cl bottle at 20% ABV, available exclusively from Tesco. To find out more about TW Kempton, please visit icbrands.co.uk and follow @twkempton. Additional limited edition, seasonable products will launch later in the year.