Tulip Ltd has further reinforced its strong strategic partnership with Co-op having secured a new business win to supply top-tier fresh sausages.
Having agreed a new long-term agreement between Tulip and the Co-op in April 2018, the retailer has now awarded Tulip a contract to supply nine all-year-round product lines from September 2019.
The new contract consolidates Tulip’s long-term support of Co-op’s commitment to give shoppers greater access to top quality, higher welfare pork products sourced from RSPCA-assured farms in the UK.
Adrian Prior, Category Trading Manager at Co-op, said: “Co-op is delighted to further build its relationship with Tulip as they support us with our premium sausage range. Extending our long-term strategic partnership will enable us to work with them on developing sales of this important category.”
Zoe Bruce, Customer Director – Co-op, Tulip Ltd, commented: “Our partnership with Co-op is a model of the way we like to work with our customers – sharing knowledge and championing innovation to help both parties grow. We are very much looking forward to bringing our traditional craftmanship and passion for great tasting food to Co-op’s premium own brand sausage offering, which form part of Co-op’s commitment to supplying shoppers with 100% British higher welfare RSPCA-approved pork products.”
Andrew Cracknell, CEO at Tulip Ltd, said: “I am absolutely delighted that Co-op have made the decision to award us with their premium sausage business, demonstrating our strong strategic partnership. This is a vote of confidence in our ability to deliver and comes at a time when we are proactively developing our fresh sausage operations with new investment.”