Tulip Ltd has created The Green Butcher brand and developed its first vegan product under the label. Launching exclusively in Co-op, the vegan slices with peppers were developed with Co-op for consumers looking to switch to a vegetarian and vegan diet. High in protein, low in saturated fats and containing real peppers, the soy and pea protein slices also appeal to shoppers looking to eat more healthily. The vegan slices will sit in the cooked meat fixture at Co-op stores. Tulip is developing further innovations to launch under The Green Butcher brand.

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