Tuk In Foods launches Vindaloo naan to tempt spice-seekers

The brand’s hottest-ever filled naan lands in Tesco’s meal deal, backed by a multimedia campaign

Leicester-based brand Tuk In Foods is debuting a limited-edition Vindaloo filled naan to spice up Britain’s lunchtimes.

The Chicken Vindaloo Curry in a Naan – the hottest-ever option in the Tuk In Foods range – arrives in the Tesco meal deal next week.

With its bold black-and-yellow packaging and greater spice intensity, the new line is designed to give Brits a break from boring, beige lunches.

Its limited run – available for 12 weeks only – aims to create a moment of excitement in food to go and offer a point of differentiation for exclusive retail partner Tesco.

Already, Tuk In Foods is seeing strong growth in the chilled food-to-go aisle, where sales of its filled naans are up 37.6%^[1]. The limited-edition Chicken Vindaloo Curry in a Naan aims to drive further momentum by offering a spicier alternative to its permanent lines, Chicken Tikka Curry in a Naan and Butter Chicken Curry in a Naan.

The spicy new flavour will be backed by a multimedia campaign to drive trial among both existing Tuk In Foods fans and new shoppers. Spanning retail media, social and PR, the activity will take on a disruptive, tongue-in-cheek tone that plays on the British love of Vindaloo – made immortal by the Fat Les football anthem.

Ads for the Chicken Vindaloo Curry in a Naan will appear on screens in Tesco stores, while Tuk In Foods will also engage with football podcasts and social creators that specialise in football, office humour and meal deal reviews.

“Vindaloo is already an anthem in British pop culture, and a staple in curry houses. However, no-one has offered the dish in food-to-go, and we believe our new line is going to be a hit,” said Tuk In Foods founder Thomas Cropper.

“Our bold packaging and flavour-packed recipe forms part of our mission to inject excitement into food to go and save Britain from boring, beige lunches.”

Full product details are below. For more information, please contact emmaweinbrenwrites@gmail.com or call 07977 929357

Tuk In Foods Vindaloo Chicken Curry in a Naan

Say hello to the hottest-ever filled naan in the Tuk In Foods range. Inspired by the British love of Vindaloo, this limited-edition line packs a flavour punch to both excite and delight curry fans. Our Vindaloo recipe – made with tender chicken and kitchen cupboard ingredients – is wrapped in a soft, seasoned naan bread for easy consumption. Priced at £3 as a standalone item – and included as a main in the £3.85 Tesco Clubcard meal deal, or the £4.25 non-Clubcard meal deal – the new line brings Vindaloo out of the curry houses and into the supermarket aisles.