Pepsi MAX® will be returning to TV screens ahead of the festive season, to help drive sales of its core and flavoured ranges.
On air from the 11th November until the end of December, the emotive TV ad encourages shoppers to ‘try a new tradition this Christmas’, highlighting the brand’s great taste credentials and showcasing the popular Pepsi MAX® flavour range, including the latest addition, Pepsi MAX® Raspberry. Pepsi MAX® offers a no sugar alternative soft drink which doesn’t compromise on taste.
This largescale support provides a key sales opportunity for operators, especially during the busy Christmas period, which last year saw 60% of households make a Cola purchase. Retailers are advised to stock up ahead of the festive period and ensure Pepsi MAX® is well represented in chillers and on shelf, particularly at a time when the brand will be front of mind for consumers.
The campaign will be supported with in-store activation, digital and social activity, OOH advertising and sponsorship of London’s Hyde Park Winter Wonderland, the UK’s leading Christmas-themed destination.
 Kantar Worldpanel, Take Home Market, Penetration, 12w/e 30.12.18