To satisfy demand for both great taste and healthy choices, Tropicana has created Fresh & Light, a new range of expertly blended fruit juice drinks to provide a great tasting, refreshing drink with 30% less sugar naturally, compared to the market average blended juice or apple and grape juice.
“The juice category has seen a decline in shoppers due to the rising cost of fruit juice and concerns over sugar intake, so Tropicana has addressed those with the launch of Fresh & Light,” said Sophie Loveday-Davies, Tropicana Marketing Manager.
“More than one third of consumers have claimed that sugar was the main driver for them reducing or stopping juice consumption* so we have created Fresh & Light, made with delicious pressed fruits blended with water to provide a reduced sugar and refreshing juice drink for the whole family. In addition to offering 30% less sugar than traditional fruit juice, Tropicana Fresh & Light is also priced at an affordable entry point to branded juices, offering consumers a healthy, refreshing option that won’t break the bank.”
Thanks to Tropicana’s fruit blending expertise, Fresh & Light provides an unrivalled taste and quality that consumers will love, providing retailers with an invaluable opportunity to bring lost shoppers back into the category and drive category value and volume.
Selected Tropicana Fresh & Light SKUs are now available from Asda and Ocado. All SKUs will be available from Sainsbury’s, Spar, Nisa and Amazon Fresh from the end of April, and Morrisons and Tesco from early May onwards. Tropicana Fresh & Light 850ml has a RRP of £2.75.
Tropicana Fresh & Light is available in five SKUs:
Tropicana Fresh & Light Morning Orange 850ml
Tropicana Fresh & Light Morning Orange 1.45l
Tropicana Fresh & Light Crisp Apple 850ml
Tropicana Fresh & Light Tropical 850ml
Tropicana Fresh & Light Tropical 1.45l
*Source: Zappi, June 2024
Comments are closed.