Tropicana is getting ready for the Christmas trading season, with the launch of its 2026 festive packaging, available across a range of much-loved Tropicana flavours and formats.
The festive range will span 16 SKUs across grocery, offering shoppers familiar Tropicana favourites but made extra special with a seasonal twist. Alongside core Original and Smooth Orange, the range includes Extra Pulpy Orange, Orange & Mango and Tropical Fruit in a selection of pack sizes designed to suit different occasions over the festive period.
Brand new for 2026 are 1.8L festive packs of Smooth Orange and Apple, created with larger family gatherings and sharing occasions in mind. The new formats add further choice for shoppers looking to stock up ahead of Christmas and bring a sense of occasion to festive breakfasts, social gatherings and time spent with family and friends.
The launch comes at an important time for retailers, with Christmas remaining one of the biggest trading opportunities of the year and food and drink among consumers’ top spending priorities. While shoppers remain conscious of value, they continue to look for products that make Christmas feel special, with branded goods seeing sales growth accelerate to 4.2%*.
Liz Ashdown, Marketing Director at Tropicana Brands Group, said: “Christmas is a time when shoppers want to celebrate, but they are also making considered choices about where they spend. Festive packaging can give familiar products a greater sense of occasion and provide shoppers with a reason to choose a trusted brand for those moments that matter.
“Our new 1.8L Smooth Orange and Apple packs are particularly suited to shared occasions, while the wider festive range offers retailers the opportunity to build seasonal visibility and on-shelf stand out around a number of different Christmas missions. With 79 years of fruit-blending expertise behind the brand, Tropicana has a long-standing understanding of the importance of great-tasting juice, and Christmas gives us an opportunity to bring that familiarity to the festive season in a fresh way.”
The festive range will be available in grocery from 2 November 2026.
* Kantar, 2025
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