- Bold new packaging for Trivento’s premium Malbec
- Growing at over 50% by value yoy*
- New design focuses on tier’s ‘high quality image’
Trivento, the No.1 Argentinean wine brand**, is delighted to announce the launch of brand-new packaging for their Golden Reserve Malbec. Trivento Golden Reserve Malbec will roll out in its latest vintage (2019) in its new livery in March.
Trivento Golden Reserve Malbec has been growing at over 50% in value in the latest 52-week data, and is one of the leading premium bottled Malbecs with an RRP of over £12. The wine’s quality pedigree was also recognized by winning Decanter’s top award, the Platinum medal (97/100) for the 2018 vintage at the 2020 Decanter World Wine Awards.
Trivento Marketing Manager Preety Johl says
“This is the perfect time for us to be launching the new vintage in this great new packaging. The UK wine drinker has fallen for Malbec in a big way and now understands that paying a little bit more can bring you something really special. We think the design cues on the new bottle really back up that high quality image.
“We continue to invest in the brand to build its profile in the UK and maintain it as the favourite Argentinean wine brand. There will be plenty to more to come from Trivento in 2021!”
Trivento Chief Winemaker Germán di Cesare says
“We had an extraordinary vintage in 2019 that exceeded our expectations, especially with Malbec from Lujan de Cuyo. The new design for Trivento Golden Reserve helps it to stand out on the wider wine shelf with an elegant and premium style.”
Trivento is now #11 in the Top 20 wine brands by value in this country, and the brand is growing at an incredible 81% by value year on year.*
*Nielsen, Total Market, value sales 52w 30.1.21
**Kantar Panel, 52 w/ending 24.1.21