The UK’s most popular haircare brand[1] is extending its successful Pro Collection range with the addition of its first sulphate-free solution; TRESemmé Colour Shineplex – specially formulated to keep colour vibrant for up to 12 weeks.
With over half of UK consumers choosing to colour their hair, but with only 17%[2] of the haircare market targeting this need state, TRESemmé Colour Shineplex is a must stock for all retailers.
Available now, the range consists of a shampoo, conditioner, intensive mask and serum – all of which provide a professional and salon quality solution, designed to take care of hair during any stage of the colour cycle.
Formulated with luxurious Camellia Oil, the new range also taps into the growing consumer trend for gentler and milder care, combining professional performance with a gentle and mild, sulphate-free formulation for a perfectly balanced cleansing.
What’s more, TRESemmé Colour Shineplex completes the brand’s need state driven portfolio, meaning the Pro Collection range now caters for the top five hair needs of UK consumers: frizz control, volume, repairing dry and damaged hair, replenishing shine and maintaining colour.
The launch will be supported as part of the brand’s £8M media value marketing investment and ATL media campaign to drive awareness of the new colour variant to the brand’s 11M UK shoppers.
[1] Millward Brown Wash & Care 2016, Nielsen 24.03.17 *Kantar world panel, UK household penetration, 52 weeks to 8th Jan 2017
[2] XXX
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