Treasury Wine Estate’s has advanced its successful Blossom Hill Gin Fizz sub-brand by expanding the range and introducing an RTD can format to the UK market.
Blossom Hill Gin Fizz, first launched into the UK last summer and has been created to meet the increasing demand for products that push the boundaries in innovation and flavour. The product taps into the gin trend and since launching, has achieved over £2.5M in value sales in its first nine months of trading, significantly adding value to the category.
The innovative sparkling blend of crisp wine, botanical infused water, and a dash of gin is available in two flavours – Lemon & Rosemary, and Rhubarb at 8.5% ABV.
Ben Blake, Head of Marketing – Europe, at Treasury Wine Estates, says: “The Gin Fizz concept was originally created as a response to the increasing consumer demand for new and exciting products in the wine space. The wine cans market has increased in value sales (200ml) £1.8m +132% and with the combination of the rise in ‘on-the-go’ formats in the drinks industry and Gin Fizz being synonymous with social occasions, it only seemed a natural fit to launch an RTD format. The new can means we can reach new consumers who don’t necessarily shop down in the wine aisle and we hope this will help to drive trial of the larger 750ml format.
“Blossom Hill Gin Fizz is easily enjoyed by simply pouring over ice and embellishing with a fresh garnish. A can format means people can even more easily enjoy the serve on-the-go. Making the product more accessible to consumers means we can continue to drive growth in the wine category through innovative, fun and accessible concepts.”
The 200ml can format will be available in two of the brands signature flavours, Lemon & Rosemary, and Rhubarb at 8.5% ABV. The cans will be available in Tesco from March. RRP £2.50.