Toffifee, the third fastest growing brand in the boxed chocolate category[1], has launched four fun, limited edition pack designs, focusing on celebrating family moments together this summer.  The new pack designs, available across all major UK retailers over the next two months, are a must-stock for retailers, adding excitement and stand out on shelf.

Andy Mutton, Managing Director at Storck UK, comments, “Toffifee is a now a £12.1 million brand and is in the top 7 best-selling SKU in the boxed chocolate category[2].  Despite flat growth in the category (+0.6%), Toffifee has maintained strong growth of +9%[3] and has a growing loyal fan base which is driving healthy sales.”

Rebecca Robert, Marketing Director at Storck UK, added, “The new limited-edition packs are the perfect pack to share with family, friends and loved ones this summer.  With the brand’s growing loyalty, these new packs will help drive sales in store by adding excitement and stand out on shelf.

Toffifee has something for everyone: a crunchy hazelnut in a chewy caramel cup, creamy hazelnut spread, topped with a drop of smooth chocolate.  Each member of the family is sure to have their favourite element.

The 100g limited edition boxes of Toffifee are available now across all major UK retailers at RRP £1.43.

[1] IRI Total Market 52 w/e 01.01.2022. Fastest growing of brands over £10m sales

[2] IRI Total Market 52 w/e 01.01.2022. Fastest growing of brands over £10m sales

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