Toblerone is expanding their range to bring shoppers a brand new, limited edition launch this August: Toblerone Golden.
This exciting new addition to the Toblerone range will bring shoppers the iconic crunchy nougat of a classic Toblerone in beautifully crafted golden caramel* chocolate. Toblerone Golden is perfect as a seasonal gift, helping retailers to drive premium sales and trade-up with a remarkable and distinctive limited edition offer.
The new launch will also help retailers tap into more occasions by appealing to younger adult shoppers[i], who have shown an appetite for the caramelised white chocolate used in Toblerone Golden. Caramelised white was the biggest chocolate NPD in 2021 by more than double the second place NPD, worth £18.5m RSV[ii].
Claire Kamara, Brand Manager for Toblerone at Mondel?z International says: “We are incredibly excited to combine the increasingly popular flavour of caramelised white chocolate with the iconic crunch of Toblerone in a proven consumer-favourite format. We are confident that Toblerone Golden will help the brand to reach even more shoppers and allow retailers drive additional sales this year, given that the caramelised white flavour is 18%[iii] incremental to the chocolate category.”
The Toblerone Golden launch will be backed by unmissable PR activity and in-store support. Retailers should range the new single bars in designated confectionery fixtures alongside the existing Toblerone bars to maximise both planned and impulse sales.
For further merchandising and category advice, retailers can visit deliciousdisplay.co.uk.
*Caramel is a golden blend of white chocolate newly developed for the UK & Ireland
[i] Kantar 26/12/21
[ii] Nielsen Bases Consumer Test 05/21
[iii] Internal data
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