All proceeds from every can sold, will go to supporting pubs
We are SO excited for the return of pubs, but we know there’s still lots of challenges ahead. After a rough few months of change and uncertainty, we want to help pubs get pouring again, with what we do best – fresh beer. That’s why we’ve made To The Pub American Pale Ale; our new one-off beer, brewed to support and celebrate the industry we love most at its time in need.
When pubs reopen we will be giving 260,000 pints of To the Pub to our customers for free, so they can get more cash in the till with every pint sold. Beer drinkers can show their support by enjoying a fresh pint of To The Pub at their local participating pub.
But before then, we’re kicking off the campaign by launching To The Pub in 500ml cans, available to buy from our Camden Webshop from Friday 26th June, and at selected retailers and convenience from July. All the proceeds from these To The Pub cans will be used to contribute towards funding production of the kegs we’ll be giving to pubs.
To The Pub is a double dry-hopped American Pale Ale, unfiltered and brewed with clean Cali ale yeast. We added Simcoe Cyro hops and new experimental hop, Idaho 7, later in the brewing process by double-dry hopping to get those big, resiny stone fruit flavours true to the style.
Jasper Cuppaidge, Founder of Camden Town Brewery says: “Never would I have thought that the industry that’s brought me so much, would need so much help to survive. It needs all of us, from brewers to beer drinkers, to help this industry get back to stable ground. By drinking To The Pub, whether it’s a 6-pack ordered online, a can you picked up at the shop, or enjoying as a pint in the pub, you’ll be giving back to the Hospitality Industry when they need it most.”
Following the success of our Heroes Thank You Lager, recently launched to support healthcare frontline workers, we are excited to create another movement and use our fresh beer as a force for good to support another great cause, this time around the hospitality industry.
So, if like us, you ready to celebrate going back ‘to the pub’, then let’s cheers to the pub with a 6-pack to support the industry.
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