Premier Foods elevates festive dinners with new Bisto Winter Spice Gravy
Premier Foods is delivering the perfect addition to Christmas tables this year with the launch of the new Bisto Winter Spice Gravy as a Tesco exclusive. Set to inspire shoppers and drive excitement in the seasonings and flavour category ahead of the big day, the Winter Spice flavour is a combination of warming cinnamon and cardamom, providing a rich, tasty finishing touch to what might be the most important roast of the year. The new gravy can be used across a number of dishes however we would suggest pairing the gravy with beef dishes such as roast beef or beef wellington.
Christmas is a key time for retailers and Premier Foods has a strong track record of bringing out new innovation to make the most of the festive opportunity and inspire people to upgrade and try something different. In fact, consumers spend more on their roast dinners during the Christmas period than any other time of year[1], as they look to make their meals even more special, and this is a key driver for innovation.
“Bisto is already a popular brand during the festive season,” Mark Alldred, marketing director for flavours and seasonings at Premier Foods, explains. “Over the Christmas period, shoppers can perfect roasts using household brands that deliver on taste and quality. With Bisto, shoppers can upgrade their traditional roasts with festive flavours and following the success of our Pigs in Blankets gravy last year, we are sure Winter Spice is going to be a hit too.”
Gravy is just one component of the popular roast dinner. Hours and hours of time goes into creating a showstopping meal – from crispy potatoes to the succulent turkey itself – Premier Foods is a one-stop shop for consumers with all the trimmings for a festive meal. This is why the brand is welcoming back returning festive favourites across its Bisto, Paxo, and OXO ranges:
- Bisto Turkey Favourites Gravy Granules
- Bisto Best Turkey Gravy Granules
- Bisto Favourites Pigs in Blankets Flavour Gravy Granules
- Bisto Crispy Roast Potato Seasoning in Rosemary & Garlic
- Paxo Pork Sauage Meat Flavour Stuffing
- Paxo Chestnut & Cranberry Flavour Stuffing
- OXO Stock Pots Succulent Turkey
Mark Alldred, marketing director for flavours and seasonings at Premier Foods, adds: “From our staple Bisto Favourites Turkey Gravy to our newer Pigs in Blankets Gravy, we can provide choice to shoppers and support retailers during this key selling period, and meet the demand for delicious seasonal flavours.”
Bisto Winter Spice Gravy will be launching exclusively in Tesco from 24th September at an MSSP of £2.99* and the returning seasonal flavours will be rolling out in the wider grocery channel throughout September and October (selected stores, subject to availability).
*MSSPs are the manufacturer’s suggested selling prices. Actual selling prices are at the sole discretion of the retailer.
[1]During the Christmas period, 12 w/e 21 January 2024, consumers spent £4,84 on average, per meal occasion vs £4.23 per meal occasion during the remaining period of the year. Source: Kantar Usage Panel, Roast Dinners, Spend per Occasion, 52w/e 14th Apr 24 vs 12 w/e 21 Jan 24
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