KETTLE® Chips has announced that it’s giving its core range of delicious seasonings a festive makeover ahead of the Christmas period. Whilst last year’s festivities fell flat for most, Christmas 2021 is set to be the most special yet. To celebrate, eight of the nation’s favourite SKUs will be transformed to emulate the perfect gift, ideal for any occasion this winter.
Research shows that KETTLE® is a brand perfect for special occasions, outperforming all hand-cooked competitors in measures such as ‘for special get togethers’ and ‘to accompany alcohol’.*
Available from all major retailers, the limited-edition bag designs will feature a bow and blank gift tag, allowing shoppers to add a personalised touch when taking KETTLE® Chips to any festive gathering.
The unique limited edition festive packaging is bold and colourful incorporating eye-catching festive cues based on eight core real-food seasonings, developed to maximise shelf impact.
Claire Hooper, Head of Brands at KETTLE® Chips, said:
“We’re so excited to be bringing back our vibrant festive packaging this Christmas, following such a great response to last year’s designs. The wrapping paper effect offers maximum on-shelf impact and injects the joy and fun synonymous with the festive season.
“We’re confident that our KETTLE® festive fayre will be every bit as popular as it was last year, and we hope KETTLE® Chips takes centre stage at any social get together this winter – whether it’s a party with friends and family or just a Christmas movie night in!”
KETTLE® Chips’ Core Range Christmas packaging will be available at supermarkets nationwide, from October 2021 RRP £2.09.