London based makers of premium cocktail mixers, Tipplesworth, today announces the addition of a brand new product to its portfolio,  the Passion Fruit Martini. Launching into Waitrose on 27th May, the new variant will be rolled out across 200 stores nationwide, along with online.  The supermarket will also take its award winning Espresso Martini and Garden Collins mixers, as it comes on board as the brand’s first and exclusive grocery multiple. (RRP: £6.99, 500ml bottle / 10 serves). The new variant will also be available to independents direct from Tipplesworth.

The Passion Fruit Martini is Tipplesworth’s twist on the UK’s most popular cocktail, the Pornstar Martini.  The drink combines passion fruit, guava, pineapple and lime, balanced with smooth notes of French vanilla and marshmallow.  As with the rest of the range, the drink features quality ingredients which are crafted with care in small batches in London.  Just add vodka, shake hard over ice, and strain into a martini glass to serve.

The brand, which was founded by entrepreneur Frankie Snobel, sets out to create great tasting cocktail mixers, that make it easy for anyone to mix up a delicious drink from the comfort of their own home.

Founder Frankie Snobel saysWe’re so excited to be launching our Passion Fruit Martini just in time for the summer cocktail season.  We know the Pornstar Martini is the UK’s most popular cocktail (with over 14% of the market share) so it made sense for us to add our delicious twist to this cocktail classic.  The Passion Fruit Martini took us over six months to perfect, in terms of both flavour profile and presentation, and we’re proud to have created a quality product that delivers a long shelf-life without compromising on ingredients or taste”

The fun and fabulous label of the new product celebrates Team Tipplesworth themselves.  Inspired by mid-century pin-ups and created in partnership with American drinks pin-up illustrator Loni Mae Car, the label brings Tipplesworth’s team of three gumptious gals to life.  The packaging also celebrates the brand’s fun approach to cocktail making, featuring bold and bright colours and a glittery holographic foil.

Find out more:

Twitter / Instagram: @tipplesworth

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