poy-2011Product of the Year is the voice of the people in action; the Britain’s Got Talent for FMCG!

If you’re looking to boost sales without just relying on selling on price, the Product of the Year Awards offer a unique brand endorsement opportunity with proven ROI results. The awards are now open for entries so enter now and watch your sales jump!

Now in its 7th year, the distinctive red Product of the Year logo is influential in helping consumers identify the best new products on the market, becoming the largest and most representative consumer vote on product innovation in the UK.

Research shows Product of the Year is now recognised by over half of UK consumers* and with 44% of consumers more likely to buy goods carrying the logo* it’s the perfect tool to ensure your FMCG product stands out from the crowd.

With the tough economic climate continuing to impact consumers’ spending habits, there’s never been a better time to seek the endorsement of over 10,000 consumers and see your product carry the prestigious 2011 Product of the Year logo. Previous winners report a typical increase of 10-15% in sales, with some well exceeding this, such as the 135% YOY increase in sales enjoyed by 2006 Hair Care category winner Herbal Essences**.

The Product of the Year awards are free to enter for any product or product line launched within the past 18 months, and if you enter before the 11th June you will receive a 15% early bird discount if your product successfully passes the Jury Day evaluation and is submitted to the research stage to be voted Product of the Year 2011.

The strong influence of the award can be seen across a number of marketing campaigns which feature the logo in above and below the line advertising. It is estimated that the logo has been utilised in marketing campaigns with a total spend of over £30million*** and this year Product of the Year will now be contested in 25 countries including the USA, India, Lebanon, Brazil, South Africa, Argentina, Malaysia and Australia.

CEO of Product of the Year Management, Mike Nolan, says “The Product of the Year Awards is the only consumer product award that rewards innovation in FMCG and is voted for by consumers. It’s not only a prestigious award, but a proven ROI tool as well. I believe that manufacturers should be rewarded for real product innovation and know that consumers want help to find the ‘genuine article’ – Product of the Year does just that.”

Deadline for Early Bird discount entries: 11th June 2010

Final entry deadline: 31st July 2010

Winner announced: 27th January 2011

* TNS survey 2009

** Source: Procter & Gamble salon brochure, 2008

*** 2007 figure

Enter your product direct at: www.productoftheyear.co.uk

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