Relaxing in a hot tub or enjoying early evening giggles on a girls night out in Nottingham, slouched on the couch or setting alight the last BBQ of the season – there is no better way to relax with family and friends than serving a delicious Black Tower Pink Bubbly cocktail. Chill the Pink Bubbly and add some fresh pink grapefruit juice and a similar amount of cranberry juice with a dash of simple syrup. The result is “Pink Royale”, the perfect cocktail to make any occasion go with a swing. The Black Tower website has lots more great cocktail recipes using Pink Bubbly and Black Tower White Bubbly. Both Black Tower Pink and White Bubbly are a great addition to the Black Tower range and have established a strong consumer base.
You will find Black Tower cocktails on the website as well as on our Facebook page where over 30,000 Black Tower fans visit regularly to seek out great offers, super competitions and the chance to win prizes.
Black Tower has become the drink of choice at many of this year’s biggest music festivals. The Black Tower Bubbly Bar, serving a range of refreshing sparkling wines was the hit of the show at the Bournemouth 7’s event; it was a star act at the Isle of Wight Festival and was also the non-stop tipple at this year’s Rewind concerts in Scotland, Cheshire and Henley-on-Thames.
While Black Tower was the star of the shows in the cool Black Tower lounge, festival goers were also able to enjoy two new drinks from the house of Black Tower: B Fruitiful and B Secco. The delicious and refreshing taste of B Fruitiful and the light sparkling fizz of B Secco make them the perfect any-time drinks. With an alcohol level of only 5.5% abv, there is no better way to enjoy a refreshing glass or two.
In consumer research conducted during the events, over 80% of respondents said they really liked the taste of B Fruitiful – both the passion fruit with a touch of grapefruit or the pomegranate with a touch of pink grapefruit. The research sample was focused on young adults between the ages of 18 to 30 and more than 80% thought the B Fruitiful name was playful and fun. B Fruitiful and B Secco are available now and are the ideal new addition to offer to your customers.
Black Tower’s winter woollies
Black Tower, the UKs No.1 German wine brand, is introducing their latest special edition for the winter and festive season. In this uniquely designed pack, the image is all about winter woollies: colourful gloves, hats and scarves. Black Tower has developed a series of special limited packs over the last few years and these have become very popular with both the trade and consumers.
The special packs are limited editions and the winter / festive season pack flies off the shelf. It is the perfect way to share with family and friends or as a gift. When creating something new on shelf and engaging consumers’ interest, these unique limited edition Black Tower packs have proven to be firm favourites. They increase on-shelf appeal and gain the real interest of the casual impulse buyer. In spring, summer and winter, Black Tower special packs are available to create something a little bit special in the wine department.