Ferrero UK is delighted to unveil Tic Tac Two, the latest innovation in its Tic Tac portfolio. The new sugar-free product brings a fresh twist to the iconic brand, offering dual flavours and delivering a unique blend of enjoyment and refreshment. This launch presents a significant opportunity for retailers to drive their impulse sales and category growth.
Tic Tac Two makes its global debut in the UK this month, featuring three playful and contrasting flavour combinations. Raspberry & Lemon and Strawberry & Lime offer a fruity twist, while Fresh & Mild Spearmint is perfect for those seeking a classic refreshment, complemented by a subtle undertone. With a new double-sided format, Tic Tac Two allows consumers to mix flavours to suit their mood.
Pocket sugar confectionery remains a valuable opportunity for the impulse channel, with Tic Tac ranking among the top five brands within the category[1] and contributing £8m in sales[2]. Building on this strong performance, Tic Tac Two is positioned to maintain the brand’s relevance while offering retailers a chance to engage with shoppers and meet the growing demand for on the go confectionery.
The product’s iconic packaging and dual flavour concept creates a standout opportunity to attract impulse purchases, while also appealing to the young adult demographic looking to try a new product from a trusted brand.
A Ferrero spokesperson comments: “This launch positions Tic Tac as the perfect refreshment for on-the-go occasions, introducing a playful twist for consumers’ evolving preferences. We’re continuing to innovate and are confident Tic Tac Two is a great addition for retailers looking to tap into the growing demand for on-the-go products.”
The fruity combinations of Raspberry & Lemon and Strawberry & Lime provide a delightful twist on traditional fruit flavours, offering a vibrant and tangy treat that appeals to adventurous flavour seekers. The Fresh & Mild Spearmint option caters to those who prefer a more classic and refreshing sensation. Tic Tac Two will be rolling out across grocery, convenience and wholesale channels from February with an RRP of £1.70.
[1] Nielsen, Sugar Database, Pocket, Value Sales, L52 weeks to 05/10/24
[2] Nielsen, Sugar Database, Tic Tac, Value Sales, L52 weeks to 05/10/24
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