- Top 10 list of favourite foods includes mince pies, Yule log and Christmas sandwiches
- The Christmas sandwich overtakes stollen and fudge to make it into the Top 10
- For every Christmas sandwich purchased, Morrisons is donating 5% of sales to Marie Curie to help people at the end of life and fund vital expert care across the UK
Festive food tops the list of Brits’ favourite things about Christmas (59 per cent) according to new poll. In fact, Christmas food nudges ahead of beloved traditions such as spending time with family (55 per cent), relaxing on the sofa (39 per cent), spending time with friends (36 per cent), and even receiving presents (34 per cent).
When asked what their favourite food item is, the responses varied from the much-loved traditional mince pie, must-have pigs in blankets to the humble Christmas sandwich.
Top ten favourite festive food items:
- Mince pies – 46 per cent
- Pigs In blankets – 43 per cent
- Christmas cheeses – 34 per cent
- Christmas cake – 33 per cent
- Christmas pudding – 30 per cent
- Yule log – 28 per cent
- Shortbread – 27 per cent
- Trifle – 24 per cent
- Gingerbread – 18 per cent
- Christmas sandwiches – 18 per cent
The poll was carried out to celebrate the launch of the partnership of end of life charity Marie Curie with national retailer Morrisons and the introduction of an on-pack donation on a variety of the supermarket’s Christmas sandwiches. For every product sold, a percentage of the proceeds will go to Marie Curie to help people at the end of life and fund vital expert nursing care in communities across the UK.
The nation has fallen hard for festive sarnies with Brits spending an average of £121 million on them in the lead up to Christmas. The poll reveals that two fifths (37 per cent) say they are more likely to buy a festive product if it carries a charity donation, and almost half (44 per cent) of the nation describe Christmas sandwiches as a key part of festive season more now than ever.
The unlikely Christmas hero has had over 57.6m posts on TikTok with the most popular flavours including turkey and stuffing (25 per cent), followed by brie & cranberry (13 per cent) and the
Christmas club (10 per cent).
Christmas sandwiches are now more popular than traditional festive treats such as fudge (15 per cent), baked camembert (15 per cent), stollen (14 per cent) and the Christmas panettone (11 per cent).
Hannah Moore, Buying Manager of Food To Go at Morrisons, said: “The launch of our Christmas sandwiches and wraps is always a highlight of the season, which many of our shoppers hotly anticipate. There are so many new additions to our festive offering so we’re encouraging our customers to pick up a treat, knowing they will also help people in need during the festive season. We’ll be donating five per cent of sales from all our tasty sandwiches and wraps to our charity partner, to help people at the end of life and help fund more Marie Curie Nurses in our local communities.”
Maria Novell, Chief Innovation, Income and Engagement Officer at Marie Curie, said: “Morrisons and their customers’ generous donations from their Christmas sandwich purchases and across a range of sweet treat products will get us closer to hitting our partnership target of £15 million over the next three years. This will help us spread as much care, comfort and joy to our patients and their loved ones as possible. Our goal is to help everyone get the best, most comfortable end of life care possible, whatever the illness, wherever they are.”
Morrisons has just announced its new national charity partner, Marie Curie, with whom they have a shared ambition to improve end of life care for local communities. Currently,?one in four people in the UK dies without the care and support they need at the end of life. Chosen from over 100 charities, Marie Curie is the UK’s leading end of life charity. The new three-year partnership aims to raise £15 million.
The festive on-pack charity donation will also feature on Morrisons much-loved Rudi the Reindeer inspired range of products including Rudi The Reindeer Cake (£7.50), Rudi The Reindeer Cupcakes (£1.50) and Market Street Rudi The Reindeer Biscuit (£1), Rudi The Reindeer Free From Cake (£7) and Rudi The Reindeer Salted Butter (£2.25).
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