Imperial has announced the launch of three further flavours for its popular blu bar range to help retailers tap into the rising demand of disposables and drive sales this summer.
Available to buy now at the same RRP of £5.99*, the new additions joining the blu bar line up include Tropical Mix, Apple Ice and Mint Ice, taking the total flavour range up to 13 variants. Collectively, these flavour characteristics, including apple, pineapple, mint and mango, accounted for 10.75% of all vaping sales over the last six months, with their share contribution almost doubling vs. the same period a year ago[i]. This really demonstrates the significant consumer demand for these particular flavour profiles.
The blu bar range offers a compact design for the ultimate on-the-go vaping convenience, with each device providing up to 600 puffs[ii]. The fully compliant range has been extensively tested and comes from a recognisable brand that retailers and their shoppers can trust, making it a must-stock range to cater for the rising demand for disposables.
Tom Gully, Imperial Tobacco’s Head of Consumer Marketing UK&I commented: “Disposables are the main driving force behind sales within the vaping category at present, with figures showing the sector has seen a 58% value growth in the last half year alone[iii]. To help retailers take advantage of the sales and profits available in this growing category, our three new blu bar variants have been carefully selected to tap into the top taste trends in the market. With a range of 13 different flavours now available, our blu bar range provides everything retailers need to cater for a wide range of consumer taste preferences.”
To find out more about the blu bar range, retailers should visit www.blubarhub.co.uk where the more you learn, the more you earn, with some fantastic prizes on offer.
*Based on ITUK MRRP as at July 2023. For the avoidance of doubt, customers are free at all times to determine the selling price of their products.
[i] Retail EPOS P1 KAs & Indies 6 months to June 2023
[ii] Each disposable device contains up to 600 puffs. Please note that this is a maximum estimate based on typical user consumption levels tested under laboratory conditions. Actual number of puffs per device may vary depending on individual usage.
[iii] Latest 52 weeks to 30/04/23. Total KA + Indies. ITUK EPOS data only