New brand purchase increases presence in cough market.
Thornton & Ross Ltd is pleased to announce that it has completed the purchase of the Allens brand from Allens & Co (Anglesey) Ltd. Established in the early 1900’s, the Allens brand has established a loyal and growing consumer base with a range which consists of Allens Pine & Honey Balsam, Allens Original Cough Lozenge, Allens Menthol & Blackcurrant Cough Lozenge and Allens Extra Strong Cough Lozenge.
The purchase includes all intellectual property, trademarks and stocks relating to these licences and the company will take over the sales, distribution and marketing of the products with immediate effect.
Dieno George, Chief Executive of Thornton & Ross said “The acquisition is in line with Thornton & Ross’ core competencies and is set to broaden our distribution base with an introduction to new trade sectors. Furthermore, the Allens range will enhance our growing presence in the cough market which is lead by Covonia, the UK’s No 2 and fastest growing major cough brand. Overall Thornton & Ross will now supply more than 1 out of every 5 bottles of cough medicine sold in the UK each year.”
The previous distributors Allens & Co (Anglesey) Ltd, will be forwarding details of all outstanding orders to Thornton & Ross for delivery and invoicing. Thornton & Ross will be communicating directly with all existing Allens Brand customers in order to ensure a smooth transition of the business.
Thornton & Ross Ltd are based in Huddersfield, West Yorkshire and produce a number of medicinal and household products, including Covonia cough medicines, the Care range, the largest volume brand sold in pharmacy, Hedrin, a breakthrough treatment for head lice, and Zoflora the leading floral disinfectant.
Further product and ordering information can be obtained from the Thornton & Ross Customer Service team on 01484-848200.
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