Burton’s Biscuit Co. has given its Dorset based bakery brand, Thomas Fudge’s a sleek makeover.

The bold new look, rolling out across its sweet and savoury portfolio, elevates the premium position of the brand and highlights its artisan ‘crafted in Dorset’ heritage, bringing to the fore its commitment to using only the finest quality ingredients.

Kate Needham, Burton’s Biscuit Co Marketing Director, said the new look Thomas Fudge’s would help to drive the brand’s visibility instore.

“The premium sector is one of the fastest-growing in the biscuit category as rising numbers of consumers are seeking indulgence delivered by provenance, high-quality ingredients and engaging textures. The new look delivers against each of these touchpoints, with the range boasting bold, colourful pack designs in a variety of premium hues, all featuring a cut-away window showcasing the delicious product within,” says Needham.

The redesigned Florentines packs launch immediately (RRP £3.50) with the new look rolling out across its savoury range later this month.

“Not only will the new look broaden the brand’s appeal, we’re confident that we’ll unlock additional sales by offering a compelling seasonal and gifting proposition,” she said.

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