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‘Tater Tots’ go viral in the UK, and shoppers flock to pick up the ideal Asda frozen aisle ingredient that costs less than £1.

The trend for recreating indulgent American snacks and dishes continues to captivate social media users, and recently, Asda has seen its Just Essentials Potato Pops go viral – as TikTok users create ‘Salt & Pepper Pops’ – with multiple videos racking up hundreds of thousands of views.

The Just Essentials by Asda Potato Pops (500g bag), are taking social media by storm as the key ingredient for the TikTok trending ‘Air Fryer Salt and Pepper Potato Pots’ recipe. With shoppers commenting praise such as “Drooling over this. I’m making this at the weekend.” many other social media-savvy Asda shoppers are posting videos showcasing how they’re serving the Just Essentials frozen aisle essential.

The Potato Pops are being cooked in the air fryer with some shoppers going all out to create indulgent American-inspired dishes such as Buffalo Potato Pops with Blue Cheese Sauce, whilst others opt for a more British take, creating Cottage Pie with the golden bites.

Shoppers are also commenting on the quality and tastiness of the Just Essentials Potato Pops, with one social media user saying, “Asda’s JE Potato Pops 10/10 crispy on the outside, fluffy on the inside. Amazing!”

Viral snack alert! A snapshot of shopper reaction:

“Turn your Asda Just Essentials Potato Pops into salt and pepper potato pops!”

“Salt and Pepper Potato Pops!”

“Recommendation of the day! If you can, get yourself some Asda potato pops as they are soo moreish! They have a lovely crunchy outside and are full of soft potatoy goodness inside”

See more social media advocacy for the Potato Pops here:  https://www.shooglebox.com/shared-stack/zzZBzkBYrcxPvA8nisRZ/stack/S8IBQmcBKHwbZ4ibqvOq/floated

Following its launch last year, the Just Essentials by Asda range aims to provide low-cost food essentials to shoppers on a budget – and continues to grow in popularity. Winner of the Quality Food Awards “Own Label Brand of the Year”, the fuss-free, budget-friendly Just Essentials range includes everything from fresh produce to cupboard essentials, with prices starting at just 16p.

The supermarket retailer also recently revealed its Just Essentials ‘7 for £20’ meal plan, which enables families of four to eat a balanced and nutritious evening meal every night of the week, for less than £20. The seven recipes are available to browse and shop online at asda.com

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