Fragrance is important at all times of the year but particularly at Christmas, when it helps to create a festive ambiance in millions of homes. Candles continue to be a firm favourite with consumers and it should come as no surprise that Q4 is always the busiest quarter for the Air Care category each year. Air Wick is the UK’s number one Air Care brand, and was the leading brand in Candles & Reeds last year. With almost 2 million Air Wick candles and 1.5 million reed diffusers sold during Q4, it is a brand that retailers can’t afford not to stock.
The seasonal fragrances become more popular as the colder weather closes in with Mulled Wine & Crackling Fire continuing to be a firm Air Wick favourite – accounting for over 30% of Air Wick sales in this key festive selling period. However, in 2014 consumers will have an even greater choice of evocative festive fragrances to choose from across the Air Wick candle and reed diffuser range including:
• Air Wick Mulled Wine & Crackling Fire
• Air Wick Berries & Spice
• Air Wick National Parks Lake District: Midnight Berries & Shimmering Mist
• Air Wick National Parks Cairngorms: Spiced Apple & Snowy Mountains
With its festive and perennial favourite fragrances available in a wide variety of formats, Air Wick is the perfect partner for retailers this Christmas. Whether your customers are looking for something to add that extra glow in a room or simply put the finishing touches to their home, there’s something for everyone.
The Jewels in the Air Wick crown include:
Air Wick Reed Diffusers & Premium Reed Diffusers with their unique designs provide an aesthetic and sensorial experience that discerning consumers demand. The beauty of them is not only the way they delicately fragrance a room, but how they bring a stylish finishing touch to any home. Air Wick Reed Diffusers also provide continued fragrance in a room over many weeks, and require no maintenance, flame or electricity to keep them going.
Air Wick Essential Pearls are candles which are not just about home fragrance but also about creating and enhancing a room’s atmosphere. As they burn the transparency of the innovative gel candle enhances the candles light dispersion creating a beautiful translucent glow along with the indulgent fragrances, making it the perfect finishing touch for any room this festive season.
Air Wick Colour Changing Candles were introduced in 2011 and continue to be firm favourite. The candles create an elegant effect with the gentle colour change softly shining through the glass. Air Wick Colour Changing Candles are vailable in two different designs – the classic white frosted glass and a more unique black design with a motif the light shines through creating unique effects in your room.
Air Wick Essential Oil Infusions – The Air Wick base candles are made from natural wax infused with essential oils, and continues to be hugely popular with consumers. In 2014 the appeal will be boosted further with the introduction of a new candle design and stylish packaging. The new candle shape with its clean angular lines and frosted glass, has a smart contemporary look and is set to be a star performer.
Air Wick’s partnership with the UK National Parks also continues to deliver unique fragrances to consumers with the launch of the Autumn/ Winter Collection. National Parks fragrances will be available across the Essential Oil Infusions Candle range, the Essential Pearls Candle range and the Reed Diffusers. The new fragrance range includes:
• Lake District: Midnight Berry & Shimmering Mist
• Cairngorms: Spiced Apple & Snowy Mountains
• New Forest: Golden Woodlands & Sweet Nectar
• Snowdonia: Mountain Sunset & Vibrant Zest
Air Wick Christmas Range
• Air Wick Essential Oils Infusions Candles RRP £4.00
• Air Wick National Parks Essential Oil Infusions Candles RRP £4.00
• Air Wick Essential Pearls Candles RRP £7.99
• Air Wick Colour Changing Candle RRP £7.99
• Air Wick Reed Diffusers RRP £6.99
• Air Wick Premium Reed Diffusers RRP £11.99
Some of these new festive fragrances will also be available as refills for Air Wick Freshmatic Autosprays, Air Wick Electrical Plug-ins and Aerosols and together with the candles and diffusers the range ensures a festive fragrance choice to suit every home.