A theatrical Disney-themed display created for ASDA George by DS Smith’s UK Packaging Division has been awarded a bronze at the 2015 FESPA Awards.
Held in Cologne in May, the prestigious ceremony recognises the highest quality printing by companies around the world.
DS Smith scooped bronze in the Point of Purchase Products category – Printing on paper & board, after being challenged by ASDA George to develop an impactful 3D point of sale structure to hold a range of Disney Frozen themed products.
Using graphic assets from the movie, the DS Smith design team developed a theatrical 3D display that included a cut to shape backboard and header with a triple plinth to carry the products. Further perception of depth was created using a digitally printed, clear, polypropylene snow scene tray at the top of the main pillar.
The unit was printed on a digital press with robotic in and out feed – part of a recent £1m investment in the firm’s display business.
Tony Foster, Sales & Marketing Director for DS Smith’s UK Packaging Division, said: “The display is a great example of how our creative and innovative products can make a real difference to our customers’ sales.”