The company has seen significant growth over the last 12 months particularly in mainstream retail. Leading brands such as Squid Brand Fish Sauce, Vitasoy and Ajumma Republic can be found in a number of the multiples.

SOP have ambitious plans to further grow our sales in 2017 with both existing and new customers as they launch yet more new products. “People are travelling to more exotic destinations and this, coupled with the trend for authentic ingredients, means retailers have seen an increase in shoppers looking to bring their favourite flavours from around the globe into their own kitchen.” says Gary Cheung Head of National Accounts.

Scratch cooking is making a strong comeback thanks to the new wave of cooking shows frequenting our screens. The upcoming The World Food Tour 2017 and Festive Feast alongside James Martin (former Saturday Morning Kitchen Host) will feature exciting new recipes from Squid Brand Fish sauce. The range of exciting dishes being prepared using the renowned Squid Fish Sauce was featured at this year’s BBC’s Good Food Show. The event took place from the 15th to 18th of June at the NEC in Birmingham and featured several cooking demos over 4 days. The Squid range of products was on display at the Thailand Kitchen of the World stand.

SOP offers an extensive range of products including Rice, Coconut Milk & Water, Butter & Vegetable Ghee, Spices, Cooking Oils, Snacks, Mango products and canned vegetables and fruit. The company are agents for many leading brands familiar to most Oriental & Asian households. Our experienced and energetic team is committed to providing a level of service that exceeds our customers’ expectations.


Tel: 01992 584 466

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