NOMO adds gluten, dairy, egg and nut-free kids choc Easter product to its ever-growing range of free-from goodies?

Vegan and free-from chocolate brand NOMO has announced a new edition to its Easter range, the Creamy Choc Egg and Monster Lolly, the latest iteration of NOMO’s Kids Nomsters range.

The new offering welcomes back its three popular monsters, Mo, Jo and Flo. They will each have their own mouth-watering chocolate egg which will include their respective creamy choc lolly – perfect for little tummies.

Vegan and totally free from dairy, yet unbelievably creamy, the choc egg and lollies are the ideal treat for little ones whilst out and about or for parents to keep stocked in the cupboard at home over the Easter break. Six fun activities will also hide within each box – these include colouring-in, puzzles and jokes.

In the UK, it is estimated that the prevalence of food allergies is 7.1% in breastfed infants, with one in 40 developing peanut allergies and one in 20 developing an egg allergy1. The most common allergies that affect children are dairy, peanuts/tree nuts and eggs.

With that in mind, NOMO’s mission is to ensure no child misses out on the delicious taste of chocolate – especially at Easter. By being free from dairy, gluten, eggs and nuts the Nomster range does just this to provide great tasting chocolate which all children can enjoy.

?Jacqueline Tyrrell, Brand Manager at NOMO said:?“Those who are vegan or free-from often find themselves missing out on seasonal moments like Easter. We want to take the angst out of these moments for children and parents, which is why we strive to make our products irresistible and inclusive to ensure no one misses out. We offer all the flavours and formats that are available in mainstream confectionery, so it is easier than ever to make direct swaps for those also wanting to trial a vegan diet.”

Last year, the UK’s number one free from chocolate brand sold a mammoth 297.9 tonnes of chocolate, the equivalent weight of 24 double decker busses to help it record 52.8% growth in sales since 2020.

NOMO’s Creamy Choc Egg and Monster Lolly is available from Holland & Barrett, Sainsbury’s and Tesco with an RRP of £3.

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