The Primal Pantry part of sustainable snacking and beverage business Nurture Brands are re-launching their plant-based protein bars with a new better than ever recipe. Available in Cocoa Brownie 55g and Chocolate Orange 55g, the reformulation includes a new vegan chocolate coating and a move away from hemp protein to pea protein in line with consumer feedback. The better-than-ever bars have launched this Veganuary and are rolling out nationwide.
“We are excited to bring innovation that fulfils consumer demand for a protein bar that delivers on taste while remaining entirely plant-based,” says Adam Draper, Managing Director of Nurture Brands. “We also know that consumers continue to go crazy for chocolate orange, so with the introduction of natural orange oil, we’re confident our Chocolate Orange protein bar will be a hit,” adds Adam.
Both bars are available now in Waitrose, Ocado and Amazon and to order via CLF and Suma. The launch will be supported by trade publications and a social media campaign.
The Primal Pantry is a certified BCorp, Vegan, Carbon Neutral and supports Rewilding Britain in their mission to reconnect people with the natural world and help communities to thrive by donating 1% of their revenue in partnership with 1% For The Planet.
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