August saw the start of a massive campaign of support for Vodkat Smoothies, the new over ice sensation that combines the pure clean taste of Vodkat original with refreshingly tangy all natural fruit and juices. As target 18-34 year old females got ready to pore over their favourite soaps, Vodkat Smoothies could be seen pouring over ice in specially made television ads that showcased the four fab varieties: Cassis, Apple & Strawberry, Apple & Mango, Orange & Passionfruit and Cranberry & Raspberry.
With spots booked on ITV2 and ITV2 +1, E4 and E4+1, MTV, UK Living and UK Living 2, Vodkat Smoothies reached around half of all the UK’s 18 to 34 year old females and as this super-socialising target group turned on and tuned in to un-missable programmes like Coronation Street, Bionic Woman and America’s Got Talent on ITV2, Friends, Smallville and Big Brother:Live on E4, Charmed and Ghost Whisperer on UK Living, Vodkat Smoothies ads switched millions of key viewers on to the appeal of the new over ice drinking experience.
The ads ran from August 22nd to 31st 2008, a period which included bumper bank holiday weekend audiences.
Fans of the feisty Billie Piper will also be glad to know Belle’s coming back – and Vodkat Smoothies will be with her. The next must-see series of Secret Diary of a Call Girl will again be sponsored by Vodkat Smoothies and air this September but viewers could also catch repeats of series one from Thursday 7th August on ITV2.
Vodkat high juice alcoholic smoothies are available in clear 50cl bottles, (12% abv) and can also be enjoyed chilled straight from the fridge. Visit www.vodkatparty.com
ICB Marketing Department
Tel: 01642 256 154