Flavoured super good beetroot variety added to Baxters range

Leading beetroot brand, Baxters, has added a new Super Good flavour to its jarred  beetroot offering, Sliced Black Pepper & Fennel. The first flavoured option within the highly popular range will be available in Sainsbury’s stores across the UK, starting from £1.60 (RRP) for a 340g jar.

Before now, the super good ingredient has been sold in Sliced, Baby Beetroot, Crinkle Cut Shredded and diced varieties. The new Black Pepper & Fennel Beetroot is pickled in Apple Cider Vinegar and flavoured with punchy black peppercorns and aromatic fennel seeds for a fantastic flavour hit that is also packed with super good ingredients.

Perfect in seasonal salads, sandwiches, on the side of your favourite winter warmer or straight from the jar, beets are the ideal accompaniment to give you a burst of flavour and ‘good for you’ health benefits – from keeping blood pressure in check to boosting brain power and function.

Baxters beetroot is known for its great taste and zero fuss approach. The perfect ingredient to add straight from jar to plate with no mess – and most importantly, no stained worktops.

Baxters has been perfecting its beetroot recipe since 1928. Every beetroot that goes into a Baxters jar is carefully hand selected, gently steamed in small batches and pickled in the unique vinegar recipe, ensuring the very best quality, texture and taste until opened.

All Baxters beets are sustainably sourced from UK soil through a network of trusted British farmers from across the country and is handpicked and delivered from farm to factory in just a matter of miles.

Darren Sivewright, Baxters’ Innovation Chef said: “As the nation’s favourite beetroot brand, we’ve wanted to develop a flavoured variety packed with goodness for quite a while. We’ve taken our time trying different flavours, methods, and ingredients until we found the perfect combination. We’re really proud to introduce our Sliced Black Pepper & Fennel Beetroot and hope our customers enjoy it as much as we do!

“We’ve launched in time for Christmas – so why not try this as a new addition to a Beetroot Wellington as a healthy, vegan option to your festive centrepiece? Or lather with some brie and turkey for the perfect leftover sandwich.”

To find out more visit: baxters.com or follow @BaxtersUK on Instagram, Twitter and Facebook.

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