Nelsons arnicare® Arnica Cooling Gel is excited to announce the launch of a brand new advertising campaign for 2014. The campaign aims to recruit new sporting consumers by positioning the arnica cooling gel as a natural healthcare option to use post-exercise.
The “Personal Best” campaign will involve print advertising in consumer women’s sporting titles such as Women’s Fitness and Health & Fitness. This will also be accompanied by outdoor advertising campaigns at Nuffield Health, Kinetika and David Lloyd gyms. From the end of May sampling activities will take place across outdoor events such as the Human Race Edinburgh marathon and at leisure centres such as the Everyone Leisure Centres across the south of England.
Alessandra Godio, Nelsons arnicare® Brand Manager commented: “I’m really excited about our new campaign and believe the advertising will help target Nelsons arnicare® Arnica Cooling Gel at 18-35 year old sporty consumers. Using a positive and engaging slogan we hope to make consumers aware that there is a natural option out there for them to use post-workout. By combining advertising, sampling and in-store activity at independent pharmacies, high street and grocery outlets, we will be able to deliver a 360º campaign for a great impact both for consumers and for sales.”
Specially formulated, Nelsons Arnicare Arnica Cooling Gel is ideal for massaging into tired and over-worked legs, to help cool and revive them. It is non-greasy and easily absorbed by the skin, combining the natural benefits of arnica with the refreshing sensation of grapefruit oil and menthol to cool and soothe the skin.
Nelsons Arnicare Arnica Cooling Gel is priced at £5.15 for 30g and is available from Boots, Holland and Barrett, pharmacies and health food stores nationwide. Visit www.arnicare.co.uk for more information.