The Midcounties Co-operative has rolled out a soft plastic collection scheme in over 200 of its food stores, meaning that all of its Co-op branded packaging is now 100% widely recyclable.

The initiative will help customers recycle problem materials, including bread bags, lids from ready meals, biscuit wrappers and wrappers from pet food.

As most UK councils are unable or unlikely to collect soft plastics, the in-store collection points will help customers dispose of these materials easily.

The Society has ensured that there is a soft plastic collection point in every local area so all customers can access them.

Mike Pickering, co-operative social responsibility manager at The Midcounties Co-operative, said: “As a Society, we’re committed to making change and encouraging our members and customers to work us with us to build a better environment for our future, and recycling is a big part of that.

“We know that many of our customers and members want to do even more than they already are to help the planet, and the new recycling collection points are a great, convenient solution to help them with that.”

The Midcounties Co-operative continues to tackle the issue of single-use plastic as part of its 1Change campaign which aims to raise awareness of the issues caused by plastic pollution and encourage its members and customers to make more sustainable choices to help reduce their impact on the environment.

In October last year, the Society also announced that it will no longer sell single-use plastic carrier bags in any of its Food stores with them being replaced with fully compostable bags, helping to remove an estimated eight million single-use plastic bags from circulation each year.

For more information about becoming a member of The Midcounties Co-operative and receiving exclusive member rewards and offers, please visit the website or ask in your local Your Co-op Food store.

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