The Laughing Cow®, the No. 1 cheese spread portion in the UK[i], is bolstering its market-leading lineup with the launch of The Laughing Cow Blends, an innovative category first.
Never before seen on the market, The Laughing Cow Blends is a creamy cheese spread blended with chickpeas & herbs, offering a healthy sales opportunity for retailers by tapping into the key trends of health, protein and flavour exploration.
As health has moved even further up the consumer agenda, with Google searches for ‘healthy snacks’ rising by 110%[ii], the portion-controlled option, which is naturally rich in protein, is presented in a portable, user friendly format, with triangles that are individually wrapped, keeping the delicious cheese spread blend fresher for longer.
In addition, with no artificial flavours, colours or preservatives added and 36 kcals per portion, the triangles are naturally rich in calcium, Vitamin E and protein. Protein contributes to the maintenance of normal bones as part of a varied, balanced and healthy lifestyle. Also suitable for vegetarians, The Laughing Cow Blends offers a fun, tasty, easy-refuel snack for those following a vegetarian or flexitarian diet.
Suitable for spreading on a cracker, as a sandwich filling, or an original cooking ingredient, by combining the creamy goodness[iii] of The Laughing Cow cheese spread with the deliciousness of chickpeas and herbs, the versatile format also caters to the trend for exploring new flavours.
Bringing originality and an additional snacking option to the market for consumers, with a chickpea flavour and unique texture, The Laughing Cow Blends has the opportunity to attract a younger audience to the brand, with an on-trend flavour enticing new shoppers.
Emily Galazka, Senior Brand Manager at The Laughing Cow says, “There’s a really healthy appetite for The Laughing Cow Blends, with consumer research showing that over 1-in-2 consumers would like to try The Laughing Cow Blends and would buy it incrementally to the rest of the range. With 300 The Laughing Cow triangles already bought every minute in the UK, and 9m shoppers enjoying our product each year, this represents a huge sales opportunity.”
The Laughing Cow Blends caters to consumers seeking out alternative, tasty and high-protein options, and is available in a convenient 133g pack of eight individually wrapped triangles, providing a convenient, quick and easy refuel, with a fun, tasty and high-protein cheese snack.
The Laughing Cow Blends recently launched in Morrisons and is now available to retailers nationwide in cases of 12.
The Laughing Cow Blends – RSP £1.40 (133gs)
[i] IRI, MAT 06.03.2021
[ii] Data from medical advice service Flawless.org
[iii] Protein contributes to the growth of muscle mass
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