Today, the House of Suntory’s Roku Gin launches Roku Sakura Bloom Edition, its first limited-edition gin inspired by the Sakura flower and world-renowned Hanami festival.
The House of Suntory’s Roku Gin is an articulation of the Japanese concept of shun, the moment when nature is at its peak in flavour and freshness. This limited-edition release, the Roku Sakura Bloom Edition, captures the peak of spring and Japan’s iconic cherry blossom season, including the internationally renowned Hanami Festival, through the soft and elegant floral taste of the Sakura blossom.
Roku Sakura Bloom Edition (43% Alc./Vol) will be available for a limited time only online and instore at Tesco from Monday 22nd January with an RRP of £33. It will also be available from Waitrose and Sainsbury’s, from the beginning of March.
James Bowker, Global Advocacy Manager of Beam Suntory, said: “Shun is a concept unique to Japanese culture. It captures something magical, a moment when the natural world is at its most energised. The Roku Sakura Bloom Edition will be an expression of that concept – a bright and fresh-flavoured gin containing botanicals that are harvested at the peak of their vibrancy and taste.
“The Roku Sakura Bloom Edition provides an immersion into the cultural origins of the product as well as providing a unique taste profile. Giving the brand a compelling point of difference in the premium gin market.”
Taking inspiration from one of the most celebrated Japanese festivals centred around nature and one of Roku’s key ingredients, the Sakura flower (otherwise known as cherry blossom), the Roku Sakura Bloom Edition celebrates annual Hanami “flower viewing” festivals in Japan, capturing the freshness and brightness of springtime. The gin offers a soft and elegant, sweet floral taste, layered with hints of saltiness from the blossom leaves. By intertwining a complex and harmonious blend of six different botanicals, the gin’s sweetness is enhanced, resulting in a delicately complex Roku Gin in full bloom.
The recommended serve for Roku Sakura Bloom Edition is a gin & tonic, with one part Roku Sakura Bloom Edition, three parts tonic water and a pink grapefruit garnish, served over ice in a highball glass.
Roku Sakura Bloom Edition is the first release in the Roku Gin’s Festival Collection, a global series inviting gin drinkers to experience the pinnacle of every season.
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