The limited-edition bottle is released to celebrate the sponsor and whisky of the British and Irish Lions

Available exclusively at Tesco from March 30th 2021 

The Famous Grouse, the no.1 Whisky in the UK, has announced the limited-edition launch of The Famous Lions, to celebrate the brand’s role as the Official Sponsor and whisky of The British & Irish Lions.

The special bottle sees the iconic The Famous Grouse label transformed to read ‘The Famous British & Irish Lions’. Available exclusively at Tesco (RRP £17.00), customers can get their paws on a bottle from Tuesday 30th March 2021.

As one of the world’s most popular blends, The Famous Grouse combines a creamy malt and biscuit flavour with a hint of spice to create a smooth, well balanced yet unique blend.

Scotland’s favourite whisky is best served neat, or as part of a ‘Grouse and Ginger’ cocktail, combining the blend with tangy ginger ale. The Famous Lions is the ideal dram to enjoy whilst watching the Lions tour at home or toast a try with friends once pubs and bars reopen later this year.

Chris Anderson, Head of Edrington Brands said: “The launch of The Famous Lions is an exciting addition to The Famous Grouse range, and demonstrates how the spirit of rugby and how much we value sport. We have been investing in the sport of rugby for the past 30 years, so we are extremely excited to announce our commitment to this great game through this partnership. We hope to engage with The Famous Grouse and Lions fans by offering a bespoke bottle to celebrate our coming together.”

For further information or to join the conversation, please visit @TheFamousGrouseUK on Facebook, @TheFamousGrouse on Twitter and on Instagram @TheFamousGrouseUK

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