Kicking off what will be an exciting year for the brand, British craft distillers Conker have launched an on-shelf activation in selected Tesco and Sainsburys stores giving consumers the chance to win a special Conker Gin experience and luxury Bournemouth beach break.

The Escape to the Dorset Coast campaign will increase brand visibility on-shelf via bespoke competition neck tags on bottles of the Conker Dorset Dry Gin.

A QR code on the promotional neck tags directs consumers to the competition page to enter. www.conkerspirit.co.uk/winaweekend/

The campaign and competition will also be a key focus across Conker’s growing digital channels. The prize includes the following:

  • Escape to the Bournemouth Coast with a two-night stay in a Boscombe Beach Lodge directly on Bournemouth’s sea front.
  • Conker Tour and Tap Room visit to discover and try the full range and best serves.
  • Gin Distillation Masterclass where the winners will learn about the art of distillation and distil their own bottle of gin to their own botanical recipe.
  • An Evening Meal for Two on the Friday & Saturday night at some of Bournemouth’s best restaurants.
  • The chance to immerse themselves in the best of Bournemouth such as a Stand up Paddle boarding lesson, Bournemouth Pier Zip Wire, Smugglers Cove Adventure Golf and more.

Conker Founder Rupert Holloway, who gave up a career as a Chartered Quantity Surveyor to start the business in 2015, said:

“It’s great to bring our customers to our hometown of Bournemouth to experience a few nights stay in Boscombe Beach Lodge directly on the seafront. We’re proud to shine a light on our amazing home County and the hospitality it offers. It’s a great way to kick off our incredibly exciting plans for 2023, and will help us increase brand awareness, on-shelf standout and engagement.”

Distributed by Love Drinks, Conker Distillery has enjoyed an emphatic rise from regional, small-batch gin start-up to a nationally recognised and much-loved brand in just eight years.

Samantha Burke, Love Drinks Managing Director, commented:

“With the obvious challenges on the horizon, marketing will continue to be vital for all of our brands in 2023. Whether that’s to support our Off and On-trade customers, engage with fans or reach new consumers, it’s key that we hit the ground running. This Escape to the Dorset Coast campaign does exactly that and helps us drive brand awareness and ROS, while perfectly showcasing Conker’s story and Dorset provenance.”

Comments are closed.


Agreement

To use this website, you must be aged 18 years or over

This will close in 0 seconds